ENG Confident politics
Privacy
We have written this data protection declaration (version 18.02.2021-311263581) in order to explain to you, in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679, what information we collect, how we use data and what choices you have as a visitor to this website.
Privacy statements usually sound very technical. This version, on the other hand, should describe the most important things to you as simply and clearly as possible. As far as possible, technical terms are explained in a reader-friendly way. In addition, we would like to convey that we only collect and use information with this website if there is a corresponding legal basis. This is certainly not possible if you make technical statements that are as concise as possible, as they are often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and maybe there is one or the other information that you did not know yet.
If you still have any questions, we would like to ask you to follow the existing links and look at further information on third-party sites, or simply write us an e-mail. You will find our contact details in the imprint.
When you visit websites nowadays, certain information is automatically created and stored, including on this website. This collected data should be collected as sparingly as possible and only with justification. By website, we mean the entirety of all websites on your domain, i.e. everything from the start page (homepage) to the very last subpage (like this one here). By domain, for example, we mean beispiel.de or musterbeispiel.com.
Even while you are currently visiting our website, our web server – this is the computer on which this website is stored – usually automatically stores data such as
the complete Internet address (URL) of the accessed website (e.g. https://www.beispielwebsite.de/beispielunterseite.html /)
Browser and browser version (e.g. Chrome 87)
the operating system used (e.g. Windows 10)
the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen.html /)
the host name and IP address of the device from which access is made (e.g. COMPUTER NAME and 194.23.43.121)
Date and time
in files, the so-called web server log files.
By way of illustration:
As a rule, these files are stored for two weeks, after which they are automatically deleted. We do not pass on this data, but we cannot rule out that this data may be viewed by authorities in the event of unlawful conduct.
In short: your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not pass on your data!
Our website uses HTTP cookies to store user-specific data.
In the following, we explain what cookies are and why they are used so that you can better understand the following privacy policy.
What exactly are cookies?
Whenever you surf the Internet, you use a browser. Well-known browsers are, for example, Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.
One thing is undeniable: cookies are really useful helpers. Almost all websites use cookies. More specifically, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more additional attributes must be specified.
Cookies store certain user data from you, such as language or personal page settings. When you visit our site again, your browser transmits the «user-related» information back to our site. Thanks to cookies, our website knows who you are and offers you your usual default setting. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.
There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other «pests». Cookies also cannot access information from your PC.
For example, cookie data can look like this:
Name: _ga
Expiry time: 2 years
Usage: Differentiation of website visitors
Exemplary value: GA1.2.1326744211.152311263581
A browser should support the following minimum sizes:
A cookie should be able to contain at least 4096 bytes
At least 50 cookies should be stored per domain
A total of at least 3000 cookies should be able to be stored
What types of cookies are there?
The question of which cookies we use in particular depends on the services used and will be clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.
There are 4 types of cookies:
Strictly necessary cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user adds a product to the shopping cart, then continues surfing on other pages and only later goes to the checkout. These cookies do not delete the shopping cart, even if the user closes his browser window.
Functional cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and the behavior of the website in different browsers.
Targeted cookies
These cookies ensure a better user-friendliness. For example, entered locations, font sizes or form data are stored.
Advertising cookies
These cookies are also called targeting cookies. They serve to deliver individually adapted advertising to the user. This can be very convenient, but also very annoying.
Usually, when you visit a website for the first time, you will be asked which of these types of cookies you would like to allow. And of course, this decision is also stored in a cookie.
How can I delete cookies?
You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies originate from, you always have the option of deleting cookies, only partially allowing or disabling them. For example, you can block third-party cookies, but allow all other cookies.
If you want to determine which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:
Chrome: Delete, activate and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
If you generally do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether you allow the cookie or not. The procedure is different depending on the browser. It is best to search for the instructions in Google with the search term «Delete cookies Chrome» or ”Disable cookies Chrome“ in the case of a Chrome browser or replace the word ”Chrome» with the name of your browser, e.g. Edge, Firefox, Safari.
What about my privacy?
The so-called «cookie guidelines» have been in place since 2009. It states that the storage of cookies requires your consent. However, there are still very different reactions to these directives within the EU countries. In Germany, the cookie policy has not been implemented as a national law. Instead, the implementation of this directive was largely carried out in § 15 para.3 of the Telemedia Act (TMG).
If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265 , the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.
According to the provisions of the GDPR, you are basically entitled to the following rights:
Right to rectification (Article 16 GDPR)
Right to erasure («Right to be forgotten») (Article 17 GDPR)
Right to restriction of processing (Article 18 GDPR)
Right to notification – Obligation to notify in connection with the correction or deletion of personal data or the restriction of processing (Article 19 GDPR)
Right to data portability (Article 20 GDPR)
Right to object (Article 21 GDPR)
Right not to be subject to a decision based solely on automated processing — including profiling (Article 22 GDPR)
If you believe that the processing of your data violates data protection law or your data protection claims have otherwise been violated in any way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).
Evaluation of visitor behaviour
In the following privacy policy, we inform you about whether and how we evaluate data from your visit to this website. The evaluation of the collected data is usually anonymous and we cannot infer your person from your behavior on this website.
You can find out more about the possibilities of objecting to this evaluation of the visit data in the following data protection declaration.
TLS, encryption and https sound very technical and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for «secure hypertext transfer protocol») to transfer data securely on the Internet.
This means that the complete transmission of all data from your browser to our web server is secured – no one can “eavesdrop”.
We have thus introduced an additional security layer and comply with data protection through technology design Article 25 (1) GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognize the use of this data transfer protection by the small lock symbol in the upper left corner of the browser to the left of the Internet address (e.g. beispielseite.de ) and the use of the https scheme (instead of https) as part of our Internet address.
If you want to know more about encryption, we recommend Google search for “Hypertext Transfer Protocol Secure wiki” to get good links to further information.
We use Google Maps from Google Inc. on our website. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google Maps we can show you locations better and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on the Google servers. Here we now want to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.
What is Google Maps?
Google Maps is an Internet map service of the company Google. With Google Maps, you can search for exact locations of cities, attractions, accommodation or companies online via a PC, tablet or app. If companies are represented on Google My Business, additional information about the company is displayed in addition to the location. In order to display the route options, map sections of a location can be integrated into a website using HTML code. Google Maps shows the Earth’s surface as a road map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very accurate representations are possible.
Why do we use Google Maps on our website?
All our efforts on this page are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where we have our company headquarters. The directions always show you the best or fastest way to us. You can get directions for routes by car, by public transport, on foot or by bicycle. For us, the provision of Google Maps is part of our customer service.
What data is stored by Google Maps?
In order for Google Maps to fully offer its service, the company must record and store data from you. This includes, among other things, the search terms entered, your IP address and also the latitude and longitude coordinates. If you use the route planner function, the entered start address is also saved. However, this data storage takes place on the websites of Google Maps. We can only inform you about this, but have no influence. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide individual, personalized advertising for you.
The following cookie is set due to the integration of Google Maps in your browser:
Name: NID
Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ311263581-5
Purpose: NID is used by Google to adapt advertisements to your Google search. With the help of the cookie, Google «remembers» your most frequently entered search queries or your previous interaction with ads. So you always get customized advertisements. The cookie contains a unique ID that Google uses to collect your personal settings for advertising purposes.
Expiration date: after 6 months
Note: We cannot guarantee the completeness of the information stored. Especially with the use of cookies, changes can never be ruled out. In order to identify the cookie NID, a separate test page was created, where only Google Maps was integrated.
How long and where is the data stored?
The Google servers are located in data centers around the world. However, most of the servers are located in America. For this reason, your data will also be increasingly stored in the USA. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de
Google distributes the data on various data carriers. As a result, the data can be retrieved more quickly and is better protected against possible manipulation attempts. Each data center also has special emergency programs. For example, if there are problems with the Google hardware or a natural disaster paralyzes the servers, the data will still be protected pretty securely.
Some data is stored by Google for a fixed period of time. For other data, Google only offers the option of deleting them manually. Furthermore, the Company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 or 18 months.
How can I delete my data or prevent data storage?
With the automatic deletion function of location and activity data introduced in 2019, information on location determination and web/app activity is stored for either 3 or 18 months — depending on your decision — and then deleted. In addition, you can also manually delete this data from the history at any time via the Google account. If you want to completely prevent your location recording, you must pause the «Web and app activity» section in the Google account. Click on «Data and Personalization» and then on the «Activity Setting» option. Here you can turn the activities on or off.
You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, this always works a little differently. The following instructions show how to manage cookies in your browser:
Chrome: Delete, activate and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
If you generally do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether you allow it or not.
Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI If you would like to learn more about Google’s data processing, we recommend that you read the company’s own privacy policy at https://policies.google.com/privacy?hl=de.
We use Google Fonts on our website. These are the ”Google fonts» of Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.
You do not have to log in or enter a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts/fonts) are stored via the Google domains fonts.googleapis.com and fonts.gstatic.com requested. According to Google, the requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you do not need to worry that your Google account data will be transmitted to Google while using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will take a closer look at exactly what data storage looks like.
What are Google Fonts?
Google Fonts (formerly Google Web Fonts) is a directory with over 800 fonts that Google makes available to its users free of charge.
Many of these fonts are released under the SIL Open Font License, while others have been released under the Apache license. Both are free software licenses.
Why do we use Google Fonts on our website?
With Google Fonts we can use fonts on our own website, but you do not have to upload them to our own server. Google Fonts is an important component to keep the quality of our website high. All Google fonts are automatically optimized for the web and this saves data volume and is a great advantage especially for use with mobile devices. When you visit our site, the low file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can partially distort texts or entire web pages visually. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). So we use Google Fonts so that we can present our entire online service as beautifully and uniformly as possible.
What data is stored by Google?
When you visit our website, the fonts are downloaded via a Google server. This external call transmits data to the Google servers. In this way, Google also recognizes that you or your IP address are visiting our website. The Google Fonts API was developed to reduce the use, storage and collection of end-user data to what is necessary for the proper provision of fonts. Incidentally, API stands for «Application Programming Interface» and serves, among other things, as a data transmitter in the software sector.
Google Fonts stores CSS and font requests securely with Google and is therefore protected. Through the collected usage figures, Google can determine how well the individual fonts are received. Google publishes the results on internal analysis pages, such as Google Analytics. In addition, Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in the BigQuery database of Google Fonts. Entrepreneurs and developers use the Google web service BigQuery to be able to examine and move large amounts of data.
However, it should be borne in mind that every Google Font request also automatically transmits information such as language settings, IP address, browser version, browser screen resolution and browser name to the Google servers. Whether this data is also stored is not clearly identifiable or is not clearly communicated by Google.
How long and where is the data stored?
Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This allows us to use the fonts using a Google stylesheet. A stylesheet is a format template that allows you to easily and quickly change, for example, the design or font of a website.
The font files are stored at Google for one year. Google thus pursues the goal of fundamentally improving the loading time of websites. If millions of websites refer to the same fonts, they are cached after the first visit and immediately reappear on all other websites visited later. Sometimes Google updates font files to reduce the file size, increase the coverage of speech and improve the design.
How can I delete my data or prevent data storage?
The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. In order to be able to delete this data prematurely, you must contact Google Support at https://support.google.com/?hl=de&tid=311263581 contact us. In this case, you will only prevent data storage if you do not visit our site.
Unlike other web fonts, Google allows us unrestricted access to all fonts. So we can have unlimited access to a sea of fonts and thus get the most out of our website. You can find out more about Google Fonts and other questions on https://developers.google.com/fonts/faq?tid=311263581 . Although Google addresses privacy-related issues there, it does not contain any really detailed information about data storage. It is relatively difficult to get really precise information about stored data from Google.
Which data is generally collected by Google and what this data is used for, you can also find out on https://www.google.com/intl/de/policies/privacy / read up.
We use the analysis tracking tool Google Analytics (GA) of the American company Google Inc. on our website. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is stored in a cookie and sent to Google Analytics. With the help of the reports we receive from Google Analytics, we can better adapt our website and our service to your wishes. In the following, we will go into more detail about the tracking tool and, above all, inform you about which data is stored and how you can prevent this.
What is Google Analytics?
Google Analytics is a tracking tool that serves the traffic analysis of our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you perform on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.
Google processes the data and we receive reports about your user behavior. These may include the following reports:
Target group reports: We get to know our users better through target group reports and know more precisely who is interested in our service.
Ad Reports: Ad reports make it easier for us to analyze and improve our online advertising.
Acquisition Reports: Acquisition reports give us helpful information on how we can get more people excited about our service.
Behavior Reports: This is where we learn how you interact with our website. We can understand which way you travel on our site and which links you click.
Conversion reports: Conversion is a process in which you perform a desired action based on a marketing message. For example, when you go from a pure website visitor to a buyer or newsletter subscriber. With the help of these reports, we learn more about how our marketing measures are received by you. This is how we want to increase our conversion rate.
Real-time reports: Here we always find out immediately what is happening on our website. For example, we see how many users are currently reading this text.
Why do we use Google Analytics on our website?
Our goal with this website is clear: We want to offer you the best possible service. The statistics and data of Google Analytics help us to achieve this goal.
The statistically evaluated data show us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it is easier for interested people to find it on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know very well what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.
What data is stored by Google Analytics?
Google Analytics uses a tracking code to create a random, unique ID associated with your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a «returning» user. All collected data is stored together with this user ID. This is how it is possible to evaluate pseudonymous user profiles in the first place.
Identifiers such as cookies and app instance IDs are used to measure your interactions on our website. Interactions are all types of actions that you perform on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics may be linked to third-party cookies. Google does not pass on any Google Analytics data unless we, as the website operator, approve this. Exceptions may occur if required by law.
The following cookies are used by Google Analytics:
Name: _ga
Value: 2.1326744211.152311263581-5
Purpose: Uses analytics by default.js the _ga cookie to store the user ID. Basically, it serves to distinguish the website visitors.
Expiration date: after 2 years
Name: _gid
Value: 2.1687193234.152311263581-1
Purpose of use: The cookie is also used to distinguish website visitors.
Expiry date: after 24 hours
Name: _gat_gtag_ua_value: 1
Intended use: Used to lower the request rate. If Google Analytics is provided via the Google Tag Manager, this cookie is named _dc_gtm_.
Expiration date: after 1 minute
Name: AMP_TOKEN
Value: no information
Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request or an error.
Expiration date: after 30 seconds up to one year
Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose of use: This cookie allows you to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiration date: after 2 years
Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_ to throttle the request rate.
Expiry date: after 10 minutes
Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiration date: after 30 minutes
Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie, and it is only stored until you close the browser again.
Expiration date: After closing the browser
Name: __utmz
Value: m/utmccn=(referral)/utmcmd=referral/utmcct=/
Purpose: The cookie is used to identify the source of visitor traffic on our website. This means that the cookie stores from where you came to our website. This could have been another page or an advertisement.
Expiration date: after 6 months
Name: __utmv
Value: not specified
Purpose: The cookie is used to store user-defined user data. It is always updated when information is sent to Google Analytics.
Expiration date: after 2 years
Note: This list cannot claim to be complete, as Google changes the choice of its cookies again and again.
Here we show you an overview of the most important data collected with Google Analytics:
Heatmaps: Google creates so-called heatmaps. With heatmaps you can see exactly those areas that you click on. This is how we get information about where you are «on the road» on our site.
Session duration: Google refers to the duration of the session as the time you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.
Bounce rate (engl. Bouncerate): We are talking about a bounce if you only view one page on our website and then leave our website again.
Account creation: When you create an account or place an order on our website, Google Analytics collects this data.
IP address: The IP address is only displayed in abbreviated form, so that no clear assignment is possible.
Location: The IP address can be used to determine the country and your approximate location. This process is also referred to as IP location determination.
Technical information: The technical information includes, among other things, your browser type, your Internet provider or your screen resolution.
Source of origin: Google Analytics or us, of course, also interested in which website or which advertisement you came to our site.
Other data include contact details, any reviews, playing media (for example, if you play a video via our site), sharing content via social media or adding it to your favorites. The list has no claim to completeness and serves only for a general orientation of data storage by Google Analytics.
How long and where is the data stored?
Google has distributed their servers all over the world. Most of the servers are located in America and therefore your data is mostly stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de
Your data will be distributed on different physical media. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. There are appropriate emergency programs for your data in every Google data center. For example, if the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.
Google Analytics has set a standard retention period of your user data of 26 months. Then your user data will be deleted. However, we have the option of choosing the retention period of user data ourselves. We have five variants available for this:
Deletion after 14 months
Deletion after 26 months
Deletion after 38 months
Deletion after 50 months
No automatic deletion
Facebook pixel We use the Facebook pixel of Facebook on our website. For this we have implemented a code on our website. The Facebook Facebook pixel is a snippet of JavaScript code that loads a collection of functions that Facebook can use to track your user actions if you have come to our website via Facebook ads. For example, if you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. Facebook uses these cookies to compare your user data (customer data such as IP address, user ID) with the data of your Facebook account. Then Facebook deletes this data again. The data collected is anonymous and cannot be viewed by us and can only be used in the context of advertising advertisements. If Facebook users are logged in, the visit to our website will be automatically assigned to your Facebook user account.
We only want to show our services or products to those people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. So Facebook users (if they have allowed personalized advertising) get to see suitable advertising. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.
In the following, we will show you the cookies that were set by integrating Facebook pixels on a test page. Please note that these are only sample cookies. Depending on the interaction on our website, different cookies are set.
Name: _fbp
Value: fb.1.1568287647279.257405483-6311263581-7
Purpose: This cookie is used by Facebook to display advertising products.
Expiration date: after 3 months
Name: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf.
Purpose: This cookie is used to ensure that Facebook pixel also works properly.
Expiration date: after 3 months
Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062311263581-3
Value: Author’s name
Purpose: This cookie stores the text and the name of a user who leaves a comment, for example.
Expiration date: after 12 months
Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fwww.test page…%2F (author’s URL)
Purpose: This cookie stores the URL of the website that the user enters in a text field on our website.
Expiration date: after 12 months
Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: E-mail address of the author
Purpose of use: This cookie stores the user’s e-mail address, if he has disclosed it on the website.
Expiration date: after 12 months
Note: The cookies mentioned above refer to an individual user behavior. Especially when using cookies, changes to Facebook can never be ruled out.
If you are logged in to Facebook, you can change your settings for ads at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen change yourself. If you are not a Facebook user, you can https://www.youronlinechoices.com/de/praferenzmanagement / basically manage your usage-based online advertising. There you have the possibility to deactivate or activate providers.
If you want to learn more about Facebook’s data protection, we recommend that you read the company’s own data policies on https://www.facebook.com/policy.php.
Facebook Automatic extended comparison Privacy Policy
As part of the Facebook Pixel function, we have also implemented the automatic extended matching (Engl. Automatic Advanced Matching). This function of the pixel allows us to send hashed e-mails, name, gender, city, state, zip code and date of birth or telephone number to Facebook as additional information, if you have provided us with this data. This activation allows us to adapt advertising campaigns on Facebook even more precisely to people who are interested in our services or products.
For our website we use the Google Tag Manager of the company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This tag Manager is one of many helpful marketing products from Google. Using the Google Tag Manager, we can centrally install and manage code sections of various tracking tools that we use on our website.
In this privacy policy, we would like to explain in more detail what the Google Tag Manager does, why we use it and in what form data is processed.
What is Google Tag Manager?
The Google Tag Manager is an organizational tool with which we can integrate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this purpose, JavaScript code sections are inserted into the source code of our site. The tags often come from Google internal products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags perform different tasks. They can collect browser data, feed marketing tools with data, integrate buttons, set cookies and also track users across multiple websites.
Why do we use the Google Tag Manager for our website?
As they say: organization is half the battle! And of course this also applies to the maintenance of our website. In order to make our website as good as possible for you and all people who are interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools show us what interests you most, where we can improve our services and to which people we should still show our offers. And for this tracking to work, we have to integrate corresponding JavaScript codes into our website. In principle, we could integrate each code section of the individual tracking tools separately into our source code. However, this requires a relatively long time and it is easy to lose track. That’s why we use the Google Tag Manager. We can easily install the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use user interface and you do not need any programming knowledge. This is how we manage to keep order in our day jungle.
What data is stored by Google Tag Manager?
The Tag manager itself is a domain that does not set cookies and does not store any data. He acts as a mere «administrator» of the implemented tags. The data records the individual tags of the different web analysis tools. The data is virtually passed through to the individual tracking tools in the Google Tag Manager and is not stored.
However, the situation is quite different with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior are usually collected, stored and processed with the help of cookies. For this purpose, please read our data protection texts on the individual analysis and tracking tools that we use on our website.
In the account settings of the Tag Manager, we have allowed Google to receive anonymized data from us. However, this is only about the use and use of our tag Manager and not about your data, which is stored via the code sections. We enable Google and others to receive selected data in anonymous form. We therefore agree to the anonymous disclosure of our website data. Despite a long research, we were not able to find out exactly which summarized and anonymous data was forwarded. In any case, Google deletes all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking involves comparing one’s own results with those of competitors. Based on the collected information, processes can be optimized.
How long and where is the data stored?
If Google stores data, then this data is stored on Google’s own servers. The servers are spread all over the world. Most of them are in America. Under https://www.google.com/about/datacenters/inside/locations/?hl=de you can read exactly where the Google servers are located.
You can find out how long the individual tracking tools store data from you in our individual data protection texts for the individual tools.
How can I delete my data or prevent data storage?
The Google Tag Manager itself does not set cookies, but manages tags of various tracking websites. In our data protection texts for the individual tracking tools, you will find detailed information on how to delete or manage your data.
Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311263581 . If you want to learn more about the Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html.
If you subscribe to our newsletter, you submit the above-mentioned personal data and give us the right to contact you by e-mail. We use the data stored as part of the registration for the newsletter exclusively for our newsletter and do not pass it on.
If you unsubscribe from the newsletter – you will find the link for this at the bottom of every newsletter – then we will delete all data stored with the registration for the newsletter.
We use Google AdSense on this website. This is an advertising program of the company Google Inc. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google AdSense, we can display advertisements on this website that match our topic. In this way, we offer you ads that ideally represent a real added value for you. In the course of this privacy policy about Google AdSense, we explain to you why we use Google AdSense on our website, which data is processed and stored by you and how you can prevent this data storage.
What is Google AdSense?
The advertising program Google AdSense has been around since 2003. In contrast to Google Ads (formerly: Google AdWords), you cannot place your own advertising here. Google AdSense is used to display advertisements on websites, such as ours. The biggest advantage of this advertising service compared to some others is that Google AdSense only shows you ads that match our content. Google has its own algorithm that calculates which advertisements you see. Of course, we only want to offer you advertising that interests you and offers you added value. Based on your interests or your user behavior and based on our offer, Google checks which advertisements are suitable for our website and for our users. At this point, we would also like to mention that we are not responsible for the selection of advertisements. We only offer the advertising space with our website. The selection of the displayed advertising is made by Google. Since August 2013, the ads have also been adapted to the respective user interface. This means that no matter whether you visit our website from your smartphone, your PC or laptop, the ads adapt to your device.
Why do we use Google AdSense on our website?
Running a high-quality website requires a lot of dedication and great commitment. Basically, we are never finished working on our website. We always try to maintain our site and keep it as up-to-date as possible. Of course, we also want to achieve economic success with this work. That’s why we decided to use ads as a source of income. However, the most important thing for us is not to disturb your visit to our website with these ads. With the help of Google AdSense, you will only be offered advertising that suits our topics and your interests.
Similar to Google indexing for a website, a bot examines the corresponding content and the corresponding offers of our website. Then the content of the advertisements will be adapted and presented on the website. In addition to the content overlaps between the ad and the website offer, AdSense also supports interest-based targeting. This means that Google also uses your data to offer you tailored advertising. In this way, you will receive advertising that ideally offers you real added value and we have a higher chance of earning a little something.
What data is stored by Google AdSense?
Among other things, cookies are used to enable Google AdSense to display tailor-made advertising tailored to you. Cookies are small text files that store certain information on your computer.
In AdSense, cookies are intended to enable better advertising. The cookies do not contain any personally identifiable data. However, it should be noted that Google considers data such as “pseudonymous cookie IDs” (name or other identification feature is replaced by a pseudonym) or IP addresses as non-personally identifiable information. However, within the framework of the GDPR, this data may be considered personal data. Google AdSense sends a cookie to the browser after every impression (this is always the case when you see an ad), every click and every other activity that leads to a call of the Google AdSense servers. If the browser accepts the cookie, it will be stored there.
As part of AdSense, third-party providers may be able to place and read cookies in your browser or use web beacons to store data that you receive through the provision of ads on the website. Web beacons are small graphics that make a log file analysis and a record of the log file. This analysis enables a statistical evaluation for online marketing.
Google can use these cookies to collect certain information about your user behaviour on our website. These include:
Information on how you handle an ad (clicks, impressions, mouse movements)
Information about whether an ad has already appeared in your browser at an earlier time. This data helps to prevent you from viewing an ad more often.
Google analyzes the data on the displayed advertising media and your IP address and evaluates them. Google uses the data primarily to measure the effectiveness of an ad and to improve the advertising offer. This data will not be linked to personal data that Google may have about you via other Google services.
In the following we present cookies that Google AdSense uses for tracking purposes. Here we refer to a test website that has only Google AdSense installed:
Name: uid
Value: 891269189311263581-8
Purpose of use: The cookie is stored under the domain adform.net saved. It provides a uniquely assigned, machine-generated user ID and collects data about the activity on our website.
Expiration date: after 2 months
Name: C
Value: 1
Purpose: This cookie identifies whether your browser accepts cookies. The cookie is stored under the domain track.adform.net saved.
Expiration date: after 1 month
Name: cid
Value: 8912691894970695056,0,0,0,0
Purpose of use: This cookie is stored under the domain track.adform.net stands for client ID and is used to improve the advertising for you. It can forward more relevant advertising to the visitor and helps to improve the reports on the campaign performance.
Expiration date: after 2 months
Name: IDE
Value: zOtj4TWxwbFDjaATZ2TzNaQmxrU311263581-1
Purpose of use: The cookie is stored under the domain doubleclick.net saved. It is used to register your actions after viewing or after clicking the ad. This allows us to measure how well an ad is received by our visitors.
Expiration date: after 1 month
Name: test_cookie
Value: not specified
Purpose: With the help of the «test_cookie» you can check whether your browser supports cookies at all. The cookie is stored under the domain doubleclick.net saved.
Expiration date: after 1 month
Name: CT592996
Value:733366
Purpose of use: Used under the domain adform.net saved. The cookie is set as soon as you click on an advertisement. We could not find out more detailed information about the use of this cookie.
Expiration date: after one hour
Note: This list cannot claim to be complete, as experience has shown that Google changes the choice of its cookies again and again.
How long and where is the data stored?
Google collects your IP address and various activities that you perform on the website. Cookies store this information about the interactions on our website. According to Google, the company collects and stores the information provided in a secure manner on Google’s own servers in the USA.
If you do not have a Google account or are not logged in, Google usually stores the collected data with a unique identifier (ID) on your browser. The unique IDs stored in cookies are used, for example, to ensure personalized advertising. If you are logged into a Google account, Google may also collect personal data.
You can delete some of the data that Google stores at any time (see the next section). A lot of information stored in cookies is automatically deleted after a certain time. However, there is also data that is stored by Google for a longer period of time. This is the case when Google has to store certain data for an indefinite, longer period of time for economic or legal reasons.
How can I delete my data or prevent data storage?
You always have the option to delete or deactivate cookies that are on your computer. How exactly this works depends on your browser.
Here you will find the instructions on how to manage cookies in your browser:
Chrome: Delete, activate and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
If you generally do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether you allow the cookie or not. By downloading and installing this browser plug-in on https://support.google.com/ads/answer/7395996 all «advertising cookies» will also be deactivated. Please keep in mind that by deactivating these cookies, you are not preventing the advertisements, but only the personalized advertising.
As an online marketing measure, we use Google Ads (formerly Google AdWords) to promote our products and services. In this way, we want to draw more people’s attention to the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use conversion tracking by Google Inc. on our website. In Europe, however, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With the help of this free tracking tool, we can better adapt our advertising offer to your interests and needs. In the following article, we want to go into more detail about why we use conversion tracking, what data is stored and how you prevent this data storage.
What is Google Ads Conversion Tracking?
Google Ads (formerly Google AdWords) is the in-house online advertising system of Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online area, Google Ads offers the best platform for this. Of course, we also want to gain an accurate overview of the cost-benefit factor of our promotions. That’s why we use the conversion tracking tool from Google Ads.
But what exactly is a conversion? A conversion occurs when you go from a purely interested website visitor to an acting visitor. This happens whenever you click on our ad and then perform another action, such as visiting our website. With Google’s conversion tracking tool, we record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are purchased, services are used or whether users have registered for our newsletter.
Why do we use Google Ads conversion tracking on our website?
We use Google Ads to draw attention to our offer on other websites as well. The aim is that our advertising campaigns really only reach those people who are interested in our offers. With the conversion tracking tool, we can see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then perform a conversion. This data allows us to calculate our cost-benefit factor, measure the success of individual advertising measures and, consequently, optimize our online marketing measures. Furthermore, with the help of the data obtained, we can make our website more interesting for you and adapt our advertising offer even more individually to your needs.
What data is stored by Google Ads conversion tracking?
We have integrated a conversion tracking tag or code snippet on our website in order to better analyze certain user actions. If you now click on one of our Google Ads ads, the «Conversion» cookie from a Google domain is stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.
Here are the data of the most important cookies for conversion tracking from Google:
Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ311263581-3
Purpose of use: This cookie stores every conversion that you make on our site after you have come to us via a Google Ad.
Expiration date: after 3 months
Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Purpose: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiration date: after 3 months
Note: The _gac cookie appears only in connection with Google Analytics. The list given above has no claim to completeness, since Google always uses other cookies for analytical evaluation.
As soon as you complete an action on our website, Google recognizes the cookie and stores your action as a so-called conversion. As long as you are browsing our website and the cookie has not yet expired, we and Google will recognize that you have found us via our Google Ads ad. The cookie is read out and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. The conversion tracking of Google Ads can be further refined and improved with the help of Google Analytics. For ads that Google displays in various places on the web, cookies with the name “__gads” or “_gac” may be set under our domain. Since September 2017, various campaign information has been provided by analytics.js is stored with the _gac cookie. The cookie stores this data as soon as you visit one of our pages for which the automatic tagging of Google Ads has been set up. Unlike cookies that are set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We get a report from Google with statistical evaluations. For example, we find out the total number of users who clicked on our ad and we see which advertising measures were well received.
How long and where is the data stored?
At this point, we would like to point out that we have no influence on how Google uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies named «conversion» and «_gac» (which is used in conjunction with Google Analytics) have an expiration date of 3 months.
How can I delete my data or prevent data storage?
You have the option not to participate in the conversion tracking of Google Ads. If you deactivate the Google conversion tracking cookie via your browser, you block the conversion tracking. In this case, they will not be taken into account in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. This works a little differently for each browser. Here you will find the instructions on how to manage cookies in your browser:
Chrome: Delete, activate and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
If you generally do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether you allow the cookie or not. By downloading and installing this browser plug-in on https://support.google.com/ads/answer/7395996 all «advertising cookies» will also be deactivated. Please keep in mind that by deactivating these cookies, you are not preventing the advertisements, but only the personalized advertising.
By being certified for the American-European data protection Agreement “Privacy Shield”, the American company Google LLC must comply with the data protection laws applicable in the EU. If you would like to learn more about data protection at Google, we recommend the general data protection declaration of Google: https://policies.google.com/privacy?hl=de.
Embedded Social Media Elements Privacy Policy
We integrate elements of social media services on our website to display images, videos and texts.
By visiting pages that display these elements, data is transferred from your browser to the respective social media service and stored there. We do not have access to this data.
The following links will take you to the pages of the respective social media services where it is explained how they handle your data:
Instagram Privacy Policy: https://help.instagram.com/519522125107875
The Google Privacy Policy applies to YouTube: https://policies.google.com/privacy?hl=de
Facebook Data Policy: https://www.facebook.com/about/privacy
Twitter Privacy Policy: https://twitter.com/de/privacy
We integrate elements of social media services on our website to display images, videos and texts.
By visiting pages that display these elements, data is transferred from your browser to the respective social media service and stored there. We do not have access to this data.
The following links will take you to the pages of the respective social media services where it is explained how they handle your data:
Instagram Privacy Policy: https://help.instagram.com/519522125107875
The Google Privacy Policy applies to YouTube: https://policies.google.com/privacy?hl=de
Facebook Data Policy: https://www.facebook.com/about/privacy
Twitter Privacy Policy: https://twitter.com/de/privacy
Facebook Privacy Policy
We use selected tools from Facebook on our website. Facebook is a social media network of the company Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. With the help of these tools, we can offer you and people who are interested in our products and services the best possible offer. Facebook Tools In the following we give an overview of the various Facebook tools, which data is sent to Facebook and how you can delete this data.
What are Facebook tools?
Facebook also offers the so-called “Facebook Business Tools” in addition to many other products. This is the official name of Facebook. However, since the term is hardly known, we have decided to call them just Facebook tools. Among them are found, among others:
Facebook Pixels
social plug-ins (such as the «Like» or «Share» button)
Facebook Login
Account Kit
APIs (Programming interface)
SDKs (collection of programming tools)
Platform Integrations
Ins
Code
Specification
Documentary reports
Technologies and Services
Facebook uses these tools to expand services and has the possibility to receive information about user activities outside of Facebook.
Why do we use Facebook tools on our website?
We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads), we can reach exactly these people. However, in order for users to be shown suitable advertising, Facebook needs information about people’s wishes and needs. For example, the company is provided with information about user behavior (and contact details) on our website. As a result, Facebook collects better user data and can provide interested people with the appropriate advertising about our products or services. View services. The tools thus enable tailor-made advertising campaigns on Facebook.
Facebook calls data about your behaviour on our website «event data». These are also used for measurement and analysis services. Facebook can thus create «campaign reports» on the effect of our advertising campaigns on our behalf. Furthermore, analyses give us a better insight into how you use our services, website or products. As a result, we use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook.
What data is stored by Facebook tools?
Facebook may send personal data (customer data) to Facebook through the use of individual Facebook tools. Depending on the tools used, customer data such as name, address, telephone number and IP address may be sent.
Facebook uses this information to compare the data with the data it has from you (if you are a Facebook member). Before customer data is transmitted to Facebook, a so-called «hashing» takes place. This means that an arbitrarily large data set is transformed into a string. This also serves to encrypt data.
In addition to the contact data, «event data» is also transmitted. «Event data» refers to the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information received with third-party providers (such as advertisers), unless the company has explicit permission or is legally obliged to do so. «Event data» can also be connected to contact data. This allows Facebook to offer better personalized advertising. After the aforementioned reconciliation process, Facebook deletes the contact data again.
Facebook only uses event data to be able to deliver ads in an optimized manner if it has been combined with other data (which has been collected by Facebook in a different way). Facebook also uses this event data for security, protection, development and research purposes. Many of these data are transmitted to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, a different number of cookies are created in your browser. Facebook cookies are described in more detail in the descriptions of the individual Facebook tools. General information about the use of Facebook cookies can also be found on https://www.facebook.com/policies/cookies.
How long and where is the data stored?
Facebook generally stores data until it is no longer needed for its own services and Facebook products. Facebook has servers spread all over the world where your data is stored. However, customer data will be deleted within 48 hours after it has been compared with your own user data.
How can I delete my data or prevent data storage?
In accordance with the General Data Protection Regulation, you have the right to information, correction, portability and deletion of your data.
A complete deletion of the data will only take place if you delete your Facebook account completely. And here’s how deleting your Facebook account works:
1) Click Settings on the right side of Facebook.
2) Then click on «Your Facebook information» in the left column.
3) Now click on “Deactivation and deletion”.
4) Now select «Delete Account» and then click «Next and Delete Account»
5) Now enter your password, click «Next» and then «Delete Account»
The data that Facebook receives via our site is stored, among other things, via cookies (e.g. with social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:
Chrome: Delete, activate and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
If you generally do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether you allow it or not.
Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC We hope we have brought you the most important information about the use and data processing by the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend that you read the data policy on https://www.facebook.com/about/privacy/update.
Facebook Social Plug-ins Privacy Policy
Our website uses so-called social plug-ins from the company Facebook Inc. build in. These Facebook buttons are recognizable by the classic Facebook logo, such as the «Like» button (the hand with the thumb raised) or by a clear «Facebook plug-in» marking. A social plug-in is a small part of Facebook that is integrated into our site. Each plug-in has its own function. The most used functions are the well-known ”Like“ and ”Share» buttons.
The following social plug-ins are offered by Facebook:
”Save» button
”Like» button, Share, Send and quote
Page Plug-in
Comments
Messenger plug-in
Embedded posts and video players
Group Plug-in
On https://developers.facebook.com/docs/plugins get more information on how the individual plug-ins are used. We use the social plug-ins on the one hand to offer you a better user experience on our site, on the other hand because Facebook can optimize our advertisements.
If you have a Facebook account, or facebook.com Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g. the «Like» button).
The information received will be deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, which website you have visited, the date, time and other information related to your browser.
We have integrated functions of Instagram on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Facebook Instagram has been a subsidiary of Facebook Inc. since 2012. it is one of the Facebook products. The embedding of Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. Instagram data is transmitted to Instagram, stored and processed when you visit websites of our website that have integrated an Instagram function. Instagram uses Facebook’s systems and technologies. Your data will thus be processed across all Facebook companies.
In the following, we want to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control data processing. Facebook Instagram Inc. facebook Instagram, on the one hand, we obtain our information from the Instagram guidelines, on the other hand, however, also from the Facebook data guidelines themselves.
What is Instagram?
Instagram is one of the most famous social media networks worldwide. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos on «Insta» (as many of the users call the platform casually), edit them with various filters and also distribute them in other social networks. And if you don’t want to be active yourself, you can also just follow other interesting users.
Why do we use Instagram on our website?
Instagram is the social media platform that has really gone through the roof in recent years. And of course we have also reacted to this boom. We want you to feel as comfortable as possible on our website. That is why a varied preparation of our content is a matter of course for us. The Instagram embedded functions allow us to enrich our content with helpful, funny or exciting content from the Instagram world. Facebook Instagram is a Facebook subsidiary, so the data collected can also be used for personalized advertising on Facebook. Thus, our advertisements are only received by people who are really interested in our products or services.
Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight about your wishes and interests. It is important to mention that these reports do not identify you personally.
What data is stored by Instagram?
If Instagram functions (such as Instagram images or plug-ins) are installed on one of our pages, your browser will automatically connect to the Instagram servers. Data is sent to Instagram, stored and processed. Regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements that you see and how you use our offer. Furthermore, the date and time of your interaction with Instagram are also stored. Instagram stores significantly more data about you if you have an Instagram account or are logged in.
Facebook distinguishes between customer data and event data. We assume that this is exactly the case with Instagram. Customer data is, for example, name, address, telephone number and IP address. It is important to mention that these customer data are only transmitted to Instagram if they have been «hashed» beforehand. Hashing means that a record is transformed into a string. This allows you to encrypt the contact data. In addition, the above-mentioned «event data» will also be transmitted. Facebook Instagram «Event data» refers to Facebook – and consequently also Instagram — data about your user behaviour. It may also happen that contact data is combined with event data. The collected contact data will be compared with the data that Instagram has already collected from you.
The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Instagram stores a different amount of data depending on the Instagram functions used and whether you have an Instagram account yourself.
Facebook Instagram We assume that the data processing works the same way as Facebook. This means: if you have an Instagram account or www.instagram.com Instagram has at least set a cookie. If Instagram is using cookies, your browser sends information to Instagram as soon as you come into contact with an Instagram function. After 90 days at the latest (after reconciliation), this data will be deleted or anonymized again. Although Instagram has been working intensively on data processing, we cannot say exactly which data Instagram collects and stores exactly.
In the following, we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta image). In our test, we assume that you do not have an Instagram account. If you are logged in to Instagram, of course, significantly more cookies are set in your browser.
These cookies were used in our test:
Name: csrftoken
Value: “”
Purpose of use: This cookie is most likely set for security reasons in order to prevent falsification of requests. However, we could not find out more precisely.
Expiration date: after one year
Name: mid
Value: “”
Instagram uses this cookie to optimize its own services and offers in and outside of Instagram. The cookie sets a unique user ID.
Expiration date: after the end of the session
Name: fbsr_311263581124024
Value: no information
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiration date: after the end of the session
Name: rur
Value: ATN
Instagram cookie: This is an Instagram cookie that ensures functionality on Instagram.
Expiration date: after the end of the session
Name: urlgen
Value: “{\”194.96.75.33\”: 1901}: 1iEtYv:Y833k2_UjKvXgYe311263581”
Purpose of use: This cookie serves the marketing purposes of Instagram.
Expiration date: after the end of the session
Note: We cannot claim completeness here. Which cookies are set in each individual case depends on the embedded functions and your use of Instagram.
How long and where is the data stored?
Facebook Instagram shares the information received between the Facebook companies with external partners and with people with whom they connect worldwide. Data processing is carried out in compliance with its own data policy. Your data is distributed on the Facebook servers around the world, among other things for security reasons. Most of these servers are located in the USA.
How can I delete my data or prevent data storage?
Thanks to the General Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in the Instagram settings. If Instagram is your data you want to delete completely, you have to permanently delete your Instagram account.
And this is how the Instagram account deletion works:
First, open the Instagram app. On your profile page, go down and click on «Help Section». Now you come to the company’s website. On the web page, click on «Manage Account» and then on «Delete your account».
If you delete your account completely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and will therefore not be deleted.
As already mentioned above, Instagram stores your data primarily via cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, the administration always works a little differently. Here we show you the instructions of the most important browsers.
Chrome: Delete, activate and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
In principle, you can also set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.
Facebook Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures correct data transmission between the USA and the European Union. Under https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC learn more about it. We have tried to provide you with the most important information about data processing by Instagram. On https://help.instagram.com/519522125107875
you can take a closer look at Instagram’s data policies.
On our website we use social plug-ins of the social media network LinkedIn, the company LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. The social plug-ins can be feeds, sharing content or linking to our LinkedIn page. The social plug-ins are clearly marked with the well-known LinkedIn logo and allow, for example, to share interesting content directly via our website. For the European Economic Area and Switzerland, LinkedIn Ireland Unlimited Company Wilton Place in Dublin is responsible for data processing.
By embedding such plug-ins, data can be sent to LinkedIn, stored and processed there. In this privacy policy, we would like to inform you about which data is involved, how the network uses this data and how you can manage or prevent data storage.
What is LinkedIn?
LinkedIn is the largest social network for business contacts. Unlike Facebook, for example, the company focuses exclusively on building business contacts. Companies can present services and products on the platform and establish business relationships. Many people also use LinkedIn for job searches or to find suitable employees for their own company. In Germany alone, the network has over 11 million members. In Austria, there are about 1.3 million.
Why do we use LinkedIn on our website?
We know how busy you are. You can’t track all social media channels individually. Even if, as in our case, it would be worth it. Because again and again we post interesting news or reports that are worth spreading. That is why we have created the possibility on our website to share interesting content directly on LinkedIn or to link directly to our LinkedIn page. We consider built-in social plug-ins as an extended service on our website. The data that LinkedIn collects also helps us to show possible advertising measures only to people who are interested in our offer.
What data is stored by LinkedIn?
LinkedIn does not store any personal data only by the mere integration of the social plug-ins. LinkedIn calls this data, which is generated by plug-ins, passive impressions. However, if you click on a social plug-in, for example to share our content, the platform stores personal data as so-called «active impressions». Regardless of whether you have a LinkedIn account or not. If you are logged in, the collected data will be assigned to your account.
Your browser establishes a direct connection to the LinkedIn servers when you interact with our plug-ins. Thus, the company logs various usage data. In addition to your IP address, this can be, for example, login data, device information or information about your Internet or mobile service provider. If you access LinkedIn services via your smartphone, your location can also be determined (after you have allowed this). LinkedIn may also pass on this data to third-party advertisers in a «hashed» form. Hashing means that a record is transformed into a string. This allows the data to be encrypted in such a way that people can no longer be identified.
Most of the data about your user behavior is stored in cookies. These are small text files that are usually placed in your browser. LinkedIn can also use web beacons, pixel tags, display tags and other device identifiers.
Various tests also show which cookies are set when a user interacts with a social plug-in. The data found cannot claim to be complete and serve only as an example. The following cookies were set without being logged in to LinkedIn:
Name: bcookie
Value: =2&34aab2aa-2ae1-4d2a-8baf-c2e2d7235c16311263581-
Purpose of use: The cookie is a so-called «browser ID cookie» and therefore stores your identification number (ID).
Expiration Date: After 2 Years
Name: long
Value: v=2&lang=en-en
Purpose of use: This cookie stores your default or preferred language.
Expiry date: after the end of the session
Name: lidc
Value: 1818367:t=1571904767:s=AQF6KNnJ0G311263581…
Purpose: This cookie is used for routing. Routing records the ways in which you came to LinkedIn and how you navigate through the website there.
Expiry date: after 24 hours
Name: rtc
Value: kt0lrv3NF3x3t6xvDgGrZGDKkX
Purpose of use: No further information could be obtained about this cookie.
Expiry date: after 2 minutes
Name: JSESSIONID
Value: ajax:3112635812900777718326218137
Purpose: This is a session cookie that LinkedIn uses to maintain anonymous user sessions through the server.
Expiry date: after the end of the session
Name: bscookie
Value“ «v=1&201910230812…
Purpose of use: This cookie is a security cookie. LinkedIn describes it as a secure browser ID cookie.
Expiration date: after 2 years
Name: fid
Value: AQHj7Ii23ZBcqAAAA…
Purpose of use: No further information could be found for this cookie.
Expiry date: after 7 days
Note: LinkedIn also works with third-party providers. That’s why we also recognized the two Google Analytics cookies _ga and _gat in our test.
How long and where is the data stored?
In principle, LinkedIn retains your personal data for as long as the company considers it necessary to offer its own services. However, LinkedIn will delete your personal data if you delete your account. In some exceptional cases, LinkedIn retains some data in summarized and anonymized form even after your account deletion. Once you delete your account, other people will not be able to see your data within a day. LinkedIn generally deletes the data within 30 days. However, LinkedIn retains data if it is necessary for legal reasons. Data that can no longer be assigned to persons will remain stored even after the account has been closed. The data is stored on various servers in America and probably also in Europe.
How can I delete my data or prevent data storage?
You have the right to access and delete your personal data at any time. You can manage, change and delete your data in your LinkedIn account. You can also request a copy of your personal data from LinkedIn.
How to access the account details in your LinkedIn profile:
In LinkedIn, click on your profile icon and select the «Settings and Privacy» section. Now click on «Privacy» and then in the section «How LinkedIn uses your data» click on «Change». In just a short time, you can download selected data about your web activity and account history.
You also have the option in your browser to prevent data processing by LinkedIn. As mentioned above, LinkedIn stores most of the data via cookies that are set in your browser. You can manage, deactivate or delete these cookies. Depending on which browser you have, the administration works a little differently. The instructions of the most common browsers can be found here:
Chrome: Delete, activate and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
In principle, you can also set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.
LinkedIn is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures correct data transmission between the USA and the European Union. Under https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0 learn more about it. We have tried to provide you with the most important information about data processing by LinkedIn. On https://www.linkedin.com/legal/privacy-policy find out more about the data processing of the social media network LinkedIn.
On our website we use social plugins of the social media network Xing, the company Xing SE, Dammtorstraße 30, 20354 Hamburg, Germany. Through these functions, you can, for example, share content on Xing directly via our website, log in via Xing or follow interesting content. You can recognize the plug-ins by the company name or the Xing logo. When you visit a website that uses a Xing plug-in, data can be transmitted to the “Xing server”, stored and evaluated. In this privacy policy, we would like to inform you about which data is involved and how you can manage or prevent this data storage.
What is Xing?
Xing is a social network with its headquarters in Hamburg. The company specializes in managing professional contacts. In other words, unlike other networks, Xing is primarily about professional networking. The platform is often used for job search or to find employees for your own company. In addition, Xing offers interesting content on various professional topics. The global counterpart to this is the American company LinkedIn.
Why do we use Xing on our website?
There is now a flood of social media channels and we are well aware that your time is very precious. Not every social media channel of a company can be examined closely. Therefore, we want to make your life as easy as possible so that you can share or follow interesting content directly on our website on Xing. With such «social plug-ins» we extend our service on our website. In addition, the data collected by Xing helps us to carry out targeted advertising measures on the platform. This means that our service is only shown to people who are really interested in it.
What data is stored by Xing?
Xing offers the Share button, the Follow button and the log-in button as a plug-in for websites. As soon as you open a page where a social plug-in from Xing is installed, your browser connects to servers in a data center used by Xing. In the case of the share button — according to Xing – no data should be stored that could derive a direct reference to a person. In particular, Xing does not store your IP address. Furthermore, no cookies are set in connection with the share button. Thus, no evaluation of your user behavior takes place. For more information, please contact https://www.xing.com/app/share%3Fop%3Ddata_protection.
With the other Xing plug-ins, cookies are only set in your browser when you interact with or click on the plug-in. Here, personal data such as your IP address, browser data, date and time of your page call can be stored on Xing. If you have a XING account and are logged in, collected data will be assigned to your personal account and the data stored in it.
The following cookies are set in your browser if you click on the Follow or log-in button and are not yet logged in to Xing. Please keep in mind that this is an exemplary list and we cannot claim to be complete:
Name: AMCVS_0894FF2554F733210A4C98C6%40AdobeOrg
Value: 1
Purpose: This cookie is used to create and store identifications of website visitors.
Expiry date: after the end of the session
Name: c_
Value: 157c609dc9fe7d7ff56064c6de87b019311263581-8
Purpose of use: We could not find out any more detailed information about this cookie.
Expiry date: after one day
Name: prevPage
Value: wbm%2FWelcome%2Flogin
Purpose: This cookie stores the URL of the previous website that you visited.
Expiration date: after 30 minutes
Name: s_cc
Value: true
Purpose: This Adobe Site Catalyst cookie determines whether cookies are enabled in the browser.
Expiry date: after the end of the session
Name: s_fid
Value: 6897CDCD1013221C-39DDACC982217CD1311263581-2
Purpose: This cookie is used to identify a unique visitor.
Expiration date: after 5 years
Name: visitor_id
Value: fe59fbe5-e9c6-4fca-8776-30d0c1a89c32
Purpose: The visitor cookie contains a unique visitor ID and the unique identifier for your account.
Expiration date: after 2 years
Name:_session_id
Value: 533a0a6641df82b46383da06ea0e84e7311263581-2
Purpose: This cookie creates a temporary session ID that is used as an in-session user ID. The cookie is absolutely necessary to provide the functions of Xing.
Expiry date: after the end of the session
As soon as you are logged in to Xing or a member, further personal data will definitely be collected, processed and stored. Xing also passes on personal data to third parties if this is necessary for the fulfilment of its own business purposes, if you have given your consent or if there is a legal obligation.
How long and where is the data stored?
Xing stores the data on various servers in various data centers. The company stores this data until you delete the data or until the deletion of a user account. Of course, this only applies to users who are already a Xing member.
How can I delete my data or prevent data storage?
You have the right to access and delete your personal data at any time. Even if you are not a Xing member, you can prevent possible data processing via your browser or manage it according to your wishes. Most of the data is stored via cookies. Depending on which browser you have, the administration works a little differently. The instructions of the most common browsers can be found here:
Chrome: Delete, activate and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
In principle, you can also set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.
We have tried to provide you with the most important information about data processing by Xing. On https://privacy.xing.com/de/datenschutzerklaerung find out more about the data processing of the social media network Xing.
We have integrated YouTube videos on our website. So we can present you interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, United States. When you visit a page on our website that has a YouTube video embedded, your browser automatically connects to the servers of YouTube or Google. Various data are transmitted (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in the European area.
In the following, we would like to explain in more detail which data is processed, why we have integrated YouTube videos and how you can manage or delete your data.
What is YouTube?
On YouTube, users can watch, rate, comment on and upload videos for free. Over the past few years, YouTube has become one of the most important social media channels worldwide. In order for us to be able to display videos on our website, YouTube provides a code snippet that we have installed on our site.
Why do we use YouTube videos on our website?
YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course, interesting videos should not be missing. With the help of our embedded videos, we provide you with additional helpful content in addition to our texts and images. In addition, our website is easier to find on the Google search engine due to the embedded videos. Even if we place advertisements via Google Ads, Google – thanks to the collected data – can really only show these ads to people who are interested in our offers.
What data is stored by YouTube?
As soon as you visit one of our pages that has a YouTube video installed, YouTube at least sets a cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your Internet provider. Other data may include contact details, any reviews, sharing content via social media or adding it to your favorites on YouTube.
If you are not logged into a Google account or a Youtube account, Google stores data with a unique identifier associated with your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be stored because fewer cookies are set.
In the following list we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a logged-in YouTube account. On the other hand, we show cookies that are set with a registered account. The list cannot claim to be complete, because the user data always depends on the interactions on YouTube.
Name: YSC
Value: b9-CV6ojI5Y311263581-1
Purpose: This cookie registers a unique ID to store statistics of the video watched.
Expiry date: after the end of the session
Name: PREF
Value: f1=50000000
Purpose of use: This cookie also registers your unique ID. Google gets statistics about how you use YouTube videos on our website via PREF.
Expiration date: after 8 months
Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track the GPS location.
Expiration date: after 30 minutes
Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie tries to estimate the bandwidth of the user on our websites (with built-in YouTube video).
Expiration date: after 8 months
Other cookies that are set when you are logged in with your YouTube account:
Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7311263581-
Purpose: This cookie is used to create a profile about your interests. The data is used for personalized advertisements.
Expiration date: after 2 years
Name: CONSENT
Value: YES+AT.de +20150628-20-0
Purpose of use: The cookie stores the status of a user’s consent to the use of various Google services. CONSENT is also used for security purposes to check users and protect user data from unauthorized attacks.
Expiry date: after 19 years
Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.
Expiration date: after 2 years
Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL…
Purpose of use: This cookie stores information about your login data.
Expiration date: after 2 years
Name: SAPISID
Value: 7oapxog-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiration date: after 2 years
Name: SID
Value: oQfNKjAsI311263581-
Purpose: This cookie stores your Google Account ID and your last login time in digitally signed and encrypted form.
Expiration date: after 2 years
Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose of use: This cookie stores information about how you use the website and which advertisements you may have seen before visiting our site.
Expiration date: after 3 months
How long and where is the data stored?
The data that YouTube receives and processes from you is stored on the Google servers. Most of these servers are located in America. Under https://www.google.com/about/datacenters/inside/locations/?hl=de see exactly where the Google data centers are located. Your data is distributed on the servers. This means that the data can be retrieved more quickly and is better protected against manipulation.
Google stores the collected data for different lengths of time. Some data can be deleted at any time, others are automatically deleted after a limited time and still others are stored by Google for a longer time. Some data (such as items from «My Activity», photos or documents, products) stored in your Google account will remain stored until you delete them. Even if you are not logged into a Google account, you can delete some data associated with your device, browser or app.
How can I delete my data or prevent data storage?
Basically, you can delete data in the Google account manually. With the automatic deletion function of location and activity data introduced in 2019, information is stored for either 3 or 18 months, depending on your decision, and then deleted.
Regardless of whether you have a Google account or not, you can configure your browser to delete or deactivate cookies from Google. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:
Chrome: Delete, activate and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
If you generally do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether you allow it or not. Since YouTube is a subsidiary of Google, there is a common privacy policy. If you would like to learn more about the handling of your data, we recommend that you read the privacy policy at https://policies.google.com/privacy?hl=de.
On our website we have the Subscribe to YouTube button (engl. «Subscribe button»). You can usually recognize the button by the classic YouTube logo. The logo shows the words «Subscribe» or «YouTube» on a red background in white font and the white «Play icon» to the left of it. However, the button can also be displayed in a different design.
Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in «Subscribe button» you can subscribe to our channel directly from our website and do not have to specifically access the YouTube website. We want to make it as easy as possible for you to access our comprehensive content. Please note that YouTube can store and process data from you as a result.
If you see a built-in subscription button on our site, YouTube – according to Google – sets at least one cookie. This cookie stores your IP address and our URL. YouTube can also find out information about your browser, your approximate location and your default language in this way. In our test, the following four cookies were set without being logged in to YouTube:
Name: YSC
Value: b9-CV6ojI5311263581Y
Purpose: This cookie registers a unique ID to store statistics of the video watched.
Expiry date: after the end of the session
Name: PREF
Value: f1=50000000
Purpose of use: This cookie also registers your unique ID. Google gets statistics about how you use YouTube videos on our website via PREF.
Expiration date: after 8 months
Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track the GPS location.
Expiration date: after 30 minutes
Name: VISITOR_INFO1_LIVE
Value: 31126358195Chz8bagyU
Purpose: This cookie tries to estimate the bandwidth of the user on our websites (with built-in YouTube video).
Expiration date: after 8 months
Note: These cookies were set after a test and cannot claim to be complete.
If you are logged into your YouTube account, YouTube can store many of your actions/interactions on our website with the help of cookies and assign them to your YouTube account. For example, YouTube receives information about how long you have been surfing on our site, what type of browser you use, what screen resolution you prefer or what actions you take.
YouTube uses this data on the one hand to improve its own services and offers, on the other hand to provide analyses and statistics for advertisers (who use Google Ads).
Our primary goal is to secure and protect our website in the best possible way for you and for us. To ensure this, we use Google reCAPTCHA from Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With reCAPTCHA we can determine whether you are really a human being of flesh and blood and not a robot or other spam software. By spam we mean any unwanted information that comes to us in an unsolicited way, by electronic means. With the classic CAPTCHAS, you usually had to solve text or image puzzles to check. With reCAPTCHA from Google, we usually don’t have to bother you with such puzzles. In most cases, it is sufficient to simply tick a box and confirm that you are not a bot. With the new Invisible reCAPTCHA version you don’t even have to tick a box anymore. You will find out exactly how this works and, above all, which data is used for this purpose in the course of this data protection declaration.
What is reCAPTCHA?
reCAPTCHA is a free captcha service from Google that protects websites from spam software and abuse by non-human visitors. Most often this service is used when filling out forms on the Internet. A captcha service is a kind of automatic Turing test that is designed to ensure that an action on the Internet is made by a human, and not by a bot. In the classic Turing test (named after the computer scientist Alan Turing), a human determines the distinction between bot and human. In the case of captchas, this is also handled by the computer or system. software program. Classic captchas work with small tasks that are easy for humans to solve, but have considerable difficulties for machines. With reCAPTCHA, you no longer have to actively solve puzzles. The tool uses modern risk techniques to distinguish people from bots. Here you just have to tick the text field «I am not a robot» or with Invisible reCAPTCHA even this is no longer necessary. With reCAPTCHA, a JavaScript element is integrated into the source code and then the tool runs in the background and analyzes your user behavior. From these user actions, the software calculates a so-called captcha score. Google uses this score to calculate the probability that you are a human even before entering the captcha. reCAPTCHA or captchas in general are used whenever bots could manipulate or abuse certain actions (such as registrations, surveys, etc.).
Why do we use reCAPTCHA on our website?
We just want to welcome people of flesh and blood on our side. Bots or spam software of various kinds can safely stay at home. That’s why we are doing everything we can to protect ourselves and offer the best possible user-friendliness for you. For this reason, we use Google reCAPTCHA from Google. So we can be pretty sure that we will remain a «bot-free» website. By using reCAPTCHA, data is transmitted to Google to determine whether you are really a human being. reCAPTCHA therefore serves the security of our website and, as a result, your security. For example, it could happen without reCAPTCHA that a bot registers as many e-mail addresses as possible during registration in order to «spam» forums or blogs with unwanted advertising content afterwards. With reCAPTCHA we can avoid such bot attacks.
What data is stored by reCAPTCHA?
reCAPTCHA collects personal data from users in order to determine whether the actions on our website really originate from people. The IP address and other data required by Google for the reCAPTCHA service can therefore be sent to Google. Within the member States of the EU or other contracting states of the Agreement on the European Economic Area, IP addresses are almost always truncated before the data ends up on a server in the USA. The IP address will not be combined with other data from Google, unless you are logged in with your Google account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube. Gmail, etc.). reCAPTCHA then sets an additional cookie in your browser and captures a snapshot of your browser window.
The following list of collected browser and user data does not claim to be complete. Rather, they are examples of data that, according to our knowledge, are processed by Google.
Referrer URL (the address of the page from which the visitor comes)
IP address (e.g. 256.123.123.1)
Information about the operating system (the software that allows the operation of your computer. Known operating systems are Windows, Mac OS X or Linux)
Cookies (small text files that store data in your browser)
Mouse and keyboard behavior (every action you perform with the mouse or keyboard is saved)
Date and language settings (which language or which date you have preset on your PC will be saved)
All Javascript objects (JavaScript is a programming language that allows websites to adapt to the user. JavaScript objects can collect all possible data under one name)
Screen resolution (shows how many pixels the image display consists of)
It is undisputed that Google uses and analyzes this data even before you click on the check mark «I am not a robot». With the Invisible reCAPTCHA version, even ticking is omitted and the whole recognition process runs in the background. How much and which data Google stores exactly, you will not find out from Google in detail.
The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version of Google at https://www.google.com/recaptcha/api2/demo All these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version:
Name: IDE
Value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-311263581-8
Purpose of use: This cookie is set by the company DoubleClick (also owned by Google) in order to register and report the actions of a user on the website in dealing with advertisements. In this way, the advertising effectiveness can be measured and appropriate optimization measures can be taken. IDE is installed in browsers under the domain doubleclick.net saved.
Expiration date: after one year
Name: 1P_JAR
Value: 2019-5-14-12
Purpose: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to display relevant advertisements to users. Furthermore, the cookie can be used to prevent a user from seeing the same ad more than once.
Expiration date: after one month
Name: ANID
Value: U7j1v3dZa3112635810xgZFmiqWppRWKOr
Purpose: We could not find out much information about this cookie. In Google’s privacy policy, the cookie is mentioned in connection with «advertising cookies» such as «DSID», «FLC», «AID», «TAID». ANID is stored under domain google.com saved.
Expiration date: after 9 months
Name: CONSENT
Value: YES+AT.de +20150628-20-0
Purpose of use: The cookie stores the status of a user’s consent to the use of various Google services. CONSENT is also used for security purposes to check users, prevent credential scams and protect user data from unauthorized attacks.
Expiry date: after 19 years
Name: NID
Value: 0WmuWqy311263581zILzqV_nmt3sDXwPeM5Q
Purpose: NID is used by Google to adapt advertisements to your Google search. With the help of the cookie, Google «remembers» your most frequently entered search queries or your previous interaction with ads. So you always get customized advertisements. The cookie contains a unique ID to collect personal settings of the user for advertising purposes.
Expiration date: after 6 months
Name: DV
Value: geaabbcjjmxci0dsaaaaanbqc311263581-4
Purpose: As soon as you have ticked the «I am not a robot» check mark, this cookie will be set. The cookie is used by Google Analytics for personalized advertising. DV collects information in anonymous form and is also used to make user distinctions.
Expiry date: after 10 minutes
Note: This list cannot claim to be complete, as experience has shown that Google changes the choice of its cookies again and again.
How long and where is the data stored?
By inserting reCAPTCHA, data is transferred from you to the Google server. Even after repeated inquiries, Google does not make it clear exactly where this data is stored. Without having received a confirmation from Google, it can be assumed that data such as mouse interaction, time spent on the website or language settings will be stored on the European or American Google servers. The IP address that your browser transmits to Google will not be merged with other Google data from other Google services. However, if you are logged in to your Google account while using the reCAPTCHA plug-in, the data will be merged. The deviating data protection regulations of the company Google apply to this.
How can I delete my data or prevent data storage?
We have integrated the Google plug-in for custom search on our website. Google is the largest and most well-known search engine worldwide and is operated by the US company Google Inc. farms. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the European area. Through the custom Google search, data can be transferred from you to Google. In this privacy policy we inform you why we use this plug-in, which data is processed and how you can manage or prevent this data transfer.
What is Custom Google Search?
The Custom Google Search plug-in is a Google search bar directly on our website. The search finds how to www.google.com instead, the search results only focus on our content and products or on a limited search circle.
Why do we use custom Google Search on our website?
A website with a lot of interesting content often becomes so big that you may lose track of it. Over time, we have also accumulated a lot of valuable material and as part of our service, we want you to find our content as quickly and easily as possible. Custom Google search makes finding interesting content a breeze. The built-in Google plug-in improves the overall quality of our website and makes it easier for you to search.
What data is stored by the custom Google search?
The custom Google search only transfers data from you to Google if you actively use the Google search built into our website. This means that only when you enter a search term in the search bar and then confirm this term (e.g. click on «Enter») will your IP address be sent to Google in addition to the search term, stored and processed there. Based on the cookies set (such as 1P_JAR), it can be assumed that Google also receives data on website usage. If you search for content during your visit to our website via the built-in Google search function and are logged in with your Google account at the same time, Google can also assign the collected data to your Google account. As a website operator, we have no influence on what Google does with the collected data or how Google processes the data.
The following cookies are set in your browser if you use the custom Google search and are not logged in with a Google account:
Name: 1P_JAR
Value: 2020-01-27-13311263581-5
Purpose: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to display relevant advertisements to users.
Expiration date: after one month
Name: CONSENT
Value: WP.282f52311263581-9
Purpose of use: The cookie stores the status of a user’s consent to the use of various Google services. CONSENT is also used for security purposes to check users and protect user data from unauthorized attacks.
Expiry date: after 18 years
Name: NID
Value: 196=pwIo3B5fHr-8
Purpose: NID is used by Google to adapt advertisements to your Google search. With the help of the cookie, Google «remembers» your entered search queries or your previous interaction with ads. So you always get customized advertisements.
Expiration date: after 6 months
Note: This list cannot claim to be complete, as Google changes the choice of your cookies again and again.
How long and where is the data stored?
The Google servers are spread all over the world. Since Google is an American company, most of the data is stored on American servers. Under https://www.google.com/about/datacenters/inside/locations/?hl=de see exactly where the Google servers are.
Your data will be distributed on different physical media. As a result, the data can be retrieved more quickly and is better protected against possible manipulations. Google also has appropriate emergency programs for your data. For example, if there are internal technical problems at Google and servers no longer function as a result, the risk of service interruption and data loss remains low.
Depending on which data is involved, Google stores it for different lengths of time. Some data can be deleted by you, others are automatically deleted or anonymized by Google. However, there are also data that Google stores for longer if this is necessary for legal or business reasons.
How can I delete my data or prevent data storage?
According to the data protection law of the European Union, you have the right to obtain information about your data, to update, delete or restrict it. There are some data that you can delete at any time. If you have a Google account, you can delete data about your web activity there or set it to be deleted after a certain time.
In your browser, you also have the option of deactivating or deleting cookies or managing them according to your wishes and preferences. Here you will find instructions for the most important browsers:
Chrome: Delete, activate and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI We hope we were able to provide you with the most important information about data processing by Google. If you want to learn more about this, we recommend the extensive privacy policy of Google at https://policies.google.com/privacy?hl=de.
In order to deliver our website or all our individual subpages (websites) to you quickly and easily on different devices, we use services from jQuery CDN of the company jQuery Foundation. jQuery is delivered via the Content Delivery Network (CDN) of the American software company StackPath (LCC 2012 McKinney Ave. Suite 1100, Dallas, TX 75201, USA). This service stores, manages and processes your personal data.
A content Delivery network (CDN) is a network of regionally distributed servers that are connected to each other via the Internet. Thanks to this network, content, especially very large files, can be delivered quickly even with large load peaks.
jQuery uses JavaScript libraries to deliver our website content quickly. A CDN server loads the necessary files for this. As soon as a connection to the CDN server is established, your IP address is recorded and stored. This only happens if this data is not already stored in your browser by a past website visit.
In the data protection guidelines of StackPath it is explicitly mentioned that StackPath uses aggregated and anonymized data from various services (such as jQuery) for the extension of security and for its own services. However, this data does not allow you to be identified as a person.
If you do not want this data transfer to happen, you always have the option of Java script blockers such as ghostery.com or noscript.net to install. However, you can also simply deactivate the execution of JavaScript codes in your browser. If you decide to deactivate JavaScript codes, the usual functions will also change. For example, a website will no longer load so quickly.
StackPath is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt0000000CbahAAC&status=Active.
More information on data protection at StackPath can be found at https://www.stackpath.com/legal/privacy-statement / and to jQuery at https://openjsf.org/wp-content/uploads/sites/84/2019/11/OpenJS-Foundation-Privacy-Policy-2019-11-15.pdf.
In order to be able to deliver all our individual websites (subpages of our website) to you quickly and securely on all devices, we use the Content Delivery Network (CDN) BootstrapCDN of the American software company StackPath, LLC 2012 McKinney Ave. Suite 1100, Dallas, TX 75201, United States.
A content Delivery network (CDN) is a network of regionally distributed servers that are connected to each other via the Internet. Thanks to this network, content, especially very large files, can be delivered quickly even with large load peaks.
BootstrapCDN works in such a way that so-called JavaScript libraries are delivered to your browser. If your browser now downloads a file from BootstrapCDN, your IP address will be transmitted to the company StockPath during the connection to the Bootstrap CDN server.
StackPath also mentions in its own privacy policy that the company uses aggregated and anonymized data from various services (such as BootstrapCDN) for backup extension and for other StackPath services and clients. However, all this data cannot identify a person.
If you want to prevent this data transfer, you can use a JavaScript blocker (see for example https://noscript.net /) install or disable the execution of JavaScript codes in your browser. Please note, however, that this means that the website can no longer offer the usual service (such as fast loading speed).
StackPath is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt0000000CbahAAC&status=Active.
More information on data protection at StackPath or BootstrapCDN can be found at https://www.bootstrapcdn.com/privacy-policy /.